logo identity process

Logo Identity Process for Hyundai-a car company
Disclaimer: This is a part of student's work done at C.N.college of Fine arts.
1. Firstly, I have listed down keywords for the concerned company on the basis of the type of company, the work it does, its characteristics, etc. For this logo the keywords are:
Stability, Speed, Status, Luxury, Power.
On the basis of this keywords, a few rough symbols are sketched.

2. Stage 2 has more details added to the basic sketches.

3.Here out of all the rough symbols, two which explain the logo fully are enlarged and more details are added to final symbol.
The idea behind the symbol is to show stability alongwith motion. Alphabet 'H' is modified in the form of a circle to show speed and motion. At the same time 'H' comes out very strongly suggesting stability. The arcs surrounding 'H' shows the control on speed.

4.Now the fonts are selected suggesting the keywords. Here the fonts are specially created to show speed with stability.

5. The colour selection is also very important. Here the navy blue colour indicates reliability, safety, consistency, commitment, vibrancy, etc. It is also a corporate colour suggesting trustworthiness.
The bluish grey colour is sober and worldly. It also gives an impression of metal.

sketches

Pencil on paper












pen on paper










Stippling

ad

Disclaimer: This is a part of Student's work done at MICA.

Analysing the ad:

This ad is for a fitmess centre. The objective is to show that you can enjoy all the goodness of life and yet stay fit. The goodness of life here means delicious food. The idea is to show that you can balance both food cravings and wellness of health with the help of this gym.

dyslexia

Disclaimer: This is a part of Student work Portfolio.

Analysing the ad:

It is difficult to make people understand what a dyslexic person feels like or is going through. This ad is an attempt to show the confusions in the mind of a dyslexic. The confusions are shown in the form of a complicated maze and in the form of jumbled alphabets in the brain. The illustration is emphasised more in order to explain the gravity of the problem. The layout of the poster is kept simple in order to highlight the main problem.

Logo Identity-2

Aarvi Composites logo:

Aarvi composites is a corporate group dealing in multiple products. Here in this symbol three parts when put together form a triangle.

Keywords to work on the logo were: growth, stability, trust.

The triangle indicates stability and growth. The blue colour indicates trustworthiness.

Sherly Jewels Ad

logo identity 1

The keywords: growth, vibrant, youth, energy, fun
The symbol shows flame showing energy, youth, etc.
It also shows a blooming colourful flower, suggesting freshness and vibrancy. The fonts used are very classic and elegant.

Heritage Walk of Ahmedabad-2

The second in the series of Heritage walk of Ahmedabad, this poster focuses on the bright and beautiful colours in the old city of Ahmedabad.

The picture is very symbolic as it is of a guard outside the gates of a 'pol' (narrow housing lanes), protecting the beautiful pol.

The beautiful entrance attracts people to take a look into the beautiful narrow lanes of the pol.

incense sticks ad

Incense Sticks are widely used in temples as well as in homes and offices in India.

It is used as a product which builds serene atmosphere around it.

The rose, lamp and conch are used in temples which form a part of its divine and spiritual atmosphere. The same objects are used to indicate the aroma and the divine and spiritual and calm atmosphere which this product promises.

Disclaimer: This is a part of student's work at MICA.

Heritage Walk of Ahmedabad-1

This student work is a live project undertaken at MICA.

The posters were made to promote the heritage walk of Ahmedabad in the old city and were even published in the form of calendars.

Analysing the ad:

The objective was to show the blend of cultures as well as the different forms of art and architecture in order to attract people to the old city. The images in the background of the poster are that of a temple and a mosque, showing the diversity of religions. The colour scheme used represents the old and vintage, clearly representing the 'old' city of Ahmedabad.

Social Ad-2

The objective of the poster: to make people aware that cutting trees disrupts many lives.


Analysing the ad:
A tree is a home for many birds. This same thought is taken further to make an interesting design to show number of birds living in a tree. These birds are visible only on a closer look
The green background represents nature and trees.
The words are arranged to form the trunk of the tree. Grunge fonts are used to show the rough texture of the bark.

Disclaimer:This is a student's work and the names used are for representational purposes only.

Social Ad-1

Objective of the ad: to promote the idea of family planning in the rural areas of the country.

Target Audience: Married couples

Promise: Small Family, Happy Family

This is a part of Student work done at Mudra Institute of Communication, Ahmedabad (MICA).