logo identity process

Logo Identity Process for Hyundai-a car company
Disclaimer: This is a part of student's work done at C.N.college of Fine arts.
1. Firstly, I have listed down keywords for the concerned company on the basis of the type of company, the work it does, its characteristics, etc. For this logo the keywords are:
Stability, Speed, Status, Luxury, Power.
On the basis of this keywords, a few rough symbols are sketched.

2. Stage 2 has more details added to the basic sketches.

3.Here out of all the rough symbols, two which explain the logo fully are enlarged and more details are added to final symbol.
The idea behind the symbol is to show stability alongwith motion. Alphabet 'H' is modified in the form of a circle to show speed and motion. At the same time 'H' comes out very strongly suggesting stability. The arcs surrounding 'H' shows the control on speed.

4.Now the fonts are selected suggesting the keywords. Here the fonts are specially created to show speed with stability.

5. The colour selection is also very important. Here the navy blue colour indicates reliability, safety, consistency, commitment, vibrancy, etc. It is also a corporate colour suggesting trustworthiness.
The bluish grey colour is sober and worldly. It also gives an impression of metal.